How interior designers can make the most of social media marketing
Social media is an invaluable tool for marketers in all industries, and as it has been reported that upwards of 96% of marketers use social media on a regular basis, it clearly works. This means if you're an interior designer not harnessing the power of social media already, you should be.
However, a social media profile won't manage, curate, engage, and grow itself. Therefore, it's important for interior designers to understand how to best approach social media in order to broaden their brand identity.
Know your goal
Before you even take your first steps into using social media for your interior design marketing, you need to know where you're going. What are the goals that you're looking to achieve through your usage of social media for interior designers?
Common goals may be to increase the scope of your brand awareness, to help establish yourself as an experienced and trusted authority in your field, and to connect with your community on a regular basis. You may also want to use social media to drive lead generation and encourage sales.
Knowing what you seek to achieve will help you to streamline your efforts into achieving those goals. Not every interior designer wants the same thing from their business, and your social media profiles will reflect your individual ambitions.
Choosing your platform
Content marketing for interior designers varies depending on the social media platform used. You will probably want to consider having a profile on "the big three" - namely Facebook, Twitter, and Instagram.
Facebook continues to have one of the largest user bases of any social media platform on the internet, while Twitter allows for excellent networking opportunities and individual communication with your audience. Instagram will allow you to show some creative flair - a picture speaks a thousand words. You may also want to consider platforms such as Pinterest, whose users often have a flair for appreciating aesthetics and design.
Whichever platform you choose, it's essential that you treat it with the same care and attention that you would with any other business listing. Be very careful about your choice of language and the way you describe your business - it's very easy to get too personal when communicating via social media. Remember this is an extension of your brand and often the first interaction between the public and your brand, so make sure your profile is on brand and not too personal.
It's of the utmost importance that you actually engage with your audience on a regular basis. Content matters greatly, as we'll discuss, but your social media platforms are another avenue for your community to reach out to you - be warm and consistent in your tone, always. This particularly applies in instances where you have to deal with the inevitable occasional negative feedback all businesses must face.
Visual content is a key component of audience engagement. As an interior designer, this is your opportunity to show your flair for the aesthetic, by posting content that best represents you. Always make sure that your content is created in line with the social media goals you've already established, i.e. brand or sales focused.
Pay close attention to how certain content is received by your audience. Likes, thumbs up, retweets, comments, shares - it all matters. You must tailor your content to your audience's tastes and requirements on an ongoing basis to keep your social media profile current - use those all important engagement metrics to help inform your direction going forward.
Social media marketing can be a daunting prospect. It always pays to reach out to the professionals for guidance - so if you're an interior designer looking to harness the power of social media marketing for your business, get in touch with Pierrus Agency today.